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Going Global With Inbound Marketing

Going Global With Inbound Marketing

By on Jun 29, 2013 in Global Marketing |

A lot of companies are aware of inbound marketing but only very few actually know how to effectively practice it. On the outside you’ll think the whole concept of inbound marketing is simple: the company produces compelling content to create Web traffic and a percentage of the generated traffic would then be converted into leads. This, of course, would come off as unfamiliar for businesses that are used to the traditional style of marketing. The traditional approach concentrates on building a brand and driving products and/or services out through conventional methods instead of producing high-quality content that draws customers in.

At present, quite a number of business-to-business companies have started employing inbound marketing tactics. The fundamental element that is shared among these marketing strategies is content marketing. According to statistics, around ninety-three percent of B2B organizations are using content marketing but only forty-two percent say they are good at it. It’s safe to assume that if you look at inbound marketing at a global scale the numbers can go even lower. It’s also, even more, difficult to generate traffic to your website if you have not made any amazing content tailored to your target audience’s liking.


You Are Going To Need A Website

The very core of any form of inbound marketing tactic is a website. Without it, you aren’t going anywhere. If you are planning to go global you should make it a priority to create a simple and localized website bespoke for your target audience. Creating a localized website does not mean you are just going to translate copy it means you have to make sure that your product messaging and branding are in sync with local imagery, cultural tones and axioms of the...

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