The majority of inbound marketing is about getting referrals from social media channels and Google. So take, for instance, if your business does not have a Twitter account handle that speaks Spanish eloquently and if you failed to optimize your keywords in French you are less likely going to attract those target markets no matter how compelling your content is.
But here’s the good news, even if initially you’ll think that it’s going to be a struggle to attempt to widen your scope in inbound marketing at a global scale, the truth of the matter is, it really isn’t that hard. Sometimes all there is left to it is to localize whatever content you have instead of producing new content and start from the very beginning.
Optimize Landing Pages And Blog Posts
After you’ve created a website, localized it and employed a global SEO your next move is to consider how you are going to translate all of your generated content for your local market. You don’t necessarily have to translate every article in your website. The decision is up to the company as to which posts has the most pull in a different country.
Given that you have already managed to compile a number of blog posts all ready for your target market, your next move is to find a publication and dispersal strategy. Let’s say you have around fifteen to twenty blog posts, you can publish at least two per week for the next sixty days. Every time you publish a blog post you can enhance it through your existing social media accounts or you can use paid social promotions through Twitter and LinkedIn to reach different audiences in various countries. When you localize your social media campaigns you don’t have to create new social media accounts, it’s just a matter of scheduling your contents appropriately.