The majority of inbound marketing is about getting referrals from social media channels and Google. So take, for instance, if your business does not have a Twitter account handle that speaks Spanish eloquently and if you failed to optimize your keywords in French you are less likely going to attract those target markets no matter how compelling your content is.
But here’s the good news, even if initially you’ll think that it’s going to be a struggle to attempt to widen your scope in inbound marketing at a global scale, the truth of the matter is, it really isn’t that hard. Sometimes all there is left to it is to localize whatever content you have instead of producing new content and start from the very beginning.
Optimize Landing Pages And Blog Posts
After you’ve created a website, localized it and employed a global SEO your next move is to consider how you are going to translate all of your generated content for your local market. You don’t necessarily have to translate every article in your website. The decision is up to the company as to which posts has the most pull in a different country.
Given that you have already managed to compile a number of blog posts all ready for your target market, your next move is to find a publication and dispersal strategy. Let’s say you have around fifteen to twenty blog posts, you can publish at least two per week for the next sixty days. Every time you publish a blog post you can enhance it through your existing social media accounts or you can use paid social promotions through Twitter and LinkedIn to reach different audiences in various countries. When you localize your social media campaigns you don’t have to create new social media accounts, it’s just a matter of scheduling your contents appropriately.
There was a time when Wikipedia used a landing page to thank their readers as well as the whole online community for participating in the Wikipedia Blackout as a sign of opposition against a couple of proposed laws in the US Congress: the Protect IP Act or the PIPA and the Stop Online Piracy Act or the SOPA.
At the very bottom of the said landing page, you will see that Wikipedia pleaded their readers to type in their Zip codes so they can find their respective US representatives and contact them so they can vote against the said bills. It was indeed very effective since over eight million people keyed in their Zip codes and around three million people emailed the congress to oppose the bills.
After all the protests were made, the PIPA and the SOPA bills were halted in its tracks. The lawmakers clambered to placate the general public and eventually ended up pitching in denouncing the laws.
However, the funny thing about that particular landing page was that it was not optimized. The “Thank You” message made by Wikipedia could be improved in a lot of ways and it could have been tested so it can garner more readers to find their respective representatives and investigate matters further.
Make It Concise
The landing page Wikipedia made wasn’t personalized in fact it didn’t look like a heartfelt note, which was perfectly understandable especially if you try to look at its proposed call to action.
I’m pretty certain Wikipedia hired a writer, a professional writer at that, to create that note. However, the question is did the writer consider the right length for that particular landing page? It may look nice in one page but did the professional writer realize that the logo of Wikipedia occupied half of the page? You see, lengthy notes do not always mean you’ll get high click-through rates. If you...
Here’s something you need to think about, if you have not tracked any micro or macro conversions while doing business then you are doing it all wrong because you should be. If the reason why you didn’t track your conversions is because you find it complicated well, I have good news for you because now with the updated version of AdWords you can track both conversions without that much effort. Tracking macro and micro conversions allow you to glean important data on the performance of your keywords as well as your ads. With the newest conversion tracking reporting column it is easy for you to section micro conversions and macro conversions.
R2i says that before this big update change, tracing non-conversion activities as conversions in AdWords would have an effect on conversion totals all over the entire account. This recent update will allow marketers to track down any additional actions without affecting key conversion metrics. To be able to monitor true sales conversions or what we’d like to call macro conversions, in AdWords, you have to make sure that you have chosen those conversions for optimization. This option can be found at the bottom of your screen when you are about to edit or create a conversion. Any activity that has its optimization turned on will reflect in the Conversions column.
If you have conversions or micro conversions that do not have a direct impact on your company turn their optimization option off. You can still view the reports from these conversions if you want to alongside other macro conversions in the All Conversions column.
The secret is to set up micro conversions for any activity that you would like to track down that does not have a direct link to a...
A lot of companies are aware of inbound marketing but only very few actually know how to effectively practice it. On the outside you’ll think the whole concept of inbound marketing is simple: the company produces compelling content to create Web traffic and a percentage of the generated traffic would then be converted into leads. This, of course, would come off as unfamiliar for businesses that are used to the traditional style of marketing. The traditional approach concentrates on building a brand and driving products and/or services out through conventional methods instead of producing high-quality content that draws customers in.
At present, quite a number of business-to-business companies have started employing inbound marketing tactics. The fundamental element that is shared among these marketing strategies is content marketing. According to statistics, around ninety-three percent of B2B organizations are using content marketing but only forty-two percent say they are good at it. It’s safe to assume that if you look at inbound marketing at a global scale the numbers can go even lower. It’s also, even more, difficult to generate traffic to your website if you have not made any amazing content tailored to your target audience’s liking.
You Are Going To Need A Website
The very core of any form of inbound marketing tactic is a website. Without it, you aren’t going anywhere. If you are planning to go global you should make it a priority to create a simple and localized website bespoke for your target audience. Creating a localized website does not mean you are just going to translate copy it means you have to make sure that your product messaging and branding are in sync with local imagery, cultural tones and axioms of the...
Even though there are tons of tested and tried conversion optimization procedures to help improve landing pages, allow this blog to explain some of the most fundamental yet the most powerful ones available.
Create A Noticeable Call To Action Right Above The Fold
Wikipedia got this right though as it had a clear call to action strategically placed right above the fold (the place where a reader scrolls down the screen to continue reading). However, oddly, all of the calls to action on Wikipedia’s landing page were somehow understated. For some reason I didn’t feel the need to click on the “Read more” or to even make an effort to hover my mouse over the teeny Zip code box.
Ideally, call to action boxes should be pressing, loud and proud. A landing page copy is very important that even a single word can already increase click-through rates to up to ninety percent or more as well as having the right contrasting color as this too can either make or break a deal.
Utilize Contrasting Colors
Color psychology is not at all static, contrary to what other marketers believe. Red can be an excellent color for a call-to-action icon, this, of course, will depend on the background and setting of your page Try to picture out two call-to-action buttons, one is red with the other is green. The red button had an increase in conversions of up to thirty-four percent compared to the green button of over six hundred visits.
HubSpot also did a more or less similar test with having red and green buttons of nearly two thousand visits and discovered a twenty-one percent increase all in the favor of the red buttons. But this does not mean green buttons are bad. Ultimately the color isn’t really the factor that compels...